Shawn Preisz, associate director of web & digital communications, joined Bucknell in March and hit the ground running at an exciting time for bucknell.edu. As leader of the digital communications team, he is responsible for the successful implementation of the newly redesigned website. After launch, he will focus on maximizing Drupal, our new content management system, and will continually add features, functionality and integrations to support our bucknell.edu users. Shawn will also implement tools to measure and refine the effectiveness of the new website as well as other technologies utilized by the communications team.
With more than 20 years of marketing technology and management expertise from Construction Specialties, a global manufacturer of architectural building products, Shawn is well prepared for his new challenges at Bucknell. While at CS, he supported the company through many marketing and e-commerce website developments, enhancements and upgrade projects. He also helped define and implement marketing strategies in areas of search engine marketing and optimization, PCI compliance, digital advertising, marketing automation, marketing attribution and customer lifecycle management. In addition to strategic planning, Shawn has many years of experience with technologies such as HTML, PHP, CSS, JavaScript, Linux, MySQL and MS SQL database.
Shawn will be meeting with colleagues in offices and departments across campus as we transition to the new website. Look for regular updates from him in the months ahead as we move closer to our summer launch.