Tuesday, August 6th, 2013

Our New Mantra: Less is More

OVERVIEW It’s been a busy summer and the website redesign project has been moving along behind the scenes. In collaboration with Fastspot, our partner for this project, we’ve developed a Creative Brief, which articulates our goals for the new website, and reflects what Fastspot learned about Bucknell throughout their discovery phase. We have also been hard at work on a new Information Architecture (IA) for the site, and have been conducting a Content Audit. Because we challenged Fastspot to design a higher education website unlike any other, our process for the  IA and the Content Audit have been similarly non-traditionally. THE CREATIVE […]

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